Dunn, the impact of Bailey’s work on NT scholarship in general rivals Kelber’s (though Bailey’s work in no way compares to Kelber’s in terms of its volume or its sophistication).31 We have already begun to see that interest in biblical media criticism was picking up steam in the mid-1990s. Richard Horsley began to pay attention to issues of media as part of his developing interest in the ascendance of an explicitly literary criticism of NT texts (see Horsley 1994:1, 135).32 Horsley’s